In the recently, very succesfully concluded 19th Global Communication Conclave of Public Relations Council of India ( PRCI ) in Goa, the MC, Ms Sumana Ranganath, in a quiz, asked the audience whether advertising or Public Relations started first. There were different opinions among the delegates attending the conclave. And myself, a professional engaged in […]

Dear Fellow Rotarians, As Rotarians, our service projects and initiatives make a significant impact in our community. To amplify our reach and inspire others, let’s leverage social media! Let’s Engage! Why It Matters Let’s Spread the Word! By engaging with our social media content, we can showcase our commitment to Service Above Self and inspire […]

Networking has long been a powerful tool for advocacy and social change, magnifying the efforts of individuals and organisations alike. A remarkable example comes from the 1960s, with Jerry Mander, a prominent advertising professional and author. Mander’s creative approach during a politically charged time showcased the transformative power of networking. The Pentagon had proposed airdropping […]

In the ever-evolving landscape of communication, two pivotal aspects have emerged as essential for Next Generation Communicators to succeed in their roles – Embracing Technological Advancementsand Mastering Cross-Cultural Communication. The digital age has ushered in a plethora of technologicalinnovations, presenting communicators with unprecedented opportunities to enhance their strategiesand engage with audiences on a deeper level. […]

Social media has emerged as a major strategic tool for Public Relation Outreach (PRO) initiatives.  This kind of PR activity comes with a fancy name, Digital PR. So, what is the big difference between conventional PR and digital PR? It is not much except in the application of outreach methodologies since the ultimate goal of […]

Today is a special day for us PR practitioners  all over the World.  I am sure that you all are aware that July 16 has been chosen as the World PR Day to honour Ivy Ledbetter Lee, considered the founder of modern public relations. July 16th is his birthday. The theme of World PR Day […]

‘Separating grain from chaff’  is a familiar usage in most conversations. Linguistics reckons that most languages in the world are blessed with similar usages. The ubiquitousness of the usage, maybe, is an indication of the significance and long tradition of agriculture in the history of human civilization. If we decide to exchange the agricultural era […]

Brief Summary: The article explores the impact of AI on Public Relations. Highlights the main themes, the importance of training, upgrading skills, and the mandatory vigil against human and machine errors. Innovations in information and communication technologies have brought profound changes in the Public Relations landscape in the new millennium. The advent of AI is going […]

Public Relations has become an integral component of corporate strategy and management vision. According to Adrian Falk*, a best-selling author, PR has become indispensable for corporations as well as any other entities craving for a social existence. Credibility, low-cost, improving SEO, brand positioning and widespread reach are the five principles that make PR an indispensable […]

 Let me first express my sincere thanks to the organizers of the event for giving me an opportunity to address such an august gathering. I am sure that you are aware that Micro, Small and Medium Enterprises better known as MSME is the backbone of Indian Economy. Nevertheless, let me begin with a few data […]