This is the era of social media, smart phones and live streaming.  So, when it comes to marketing your brand or rolling out a public relation (PR) campaign, where does the radio stand? It is a relevant question, because there is still a feeling among certain sections that radio is completely archaic while the actual […]

Social media has emerged as a major strategic tool for Public Relation Outreach (PRO) initiatives.  This kind of PR activity comes with a fancy name, Digital PR. So, what is the big difference between conventional PR and digital PR? It is not much except in the application of outreach methodologies since the ultimate goal of […]

Even though the first newspaper was brought out in Germany in the 16th century, PR was born much later. In simple terms Public Relations is about creating understanding through knowledge. In the initial stages it was known as propaganda in the 80’s it was effectively used by the kings of UK as a Grapewine. A […]

The term Public Relations was first used by the 3rd US President, Thomas Jefferson in 1807 in his Congress speech. Before that it was termed as Media Relations or Propaganda.  It’s nothing but informing, persuading, influencing & convincing the target audience. The  words of Daniel S Boorstin  is a classic narrative of PR -” Some are […]

Public Relations, better known as PR, is one of the most valuable constituents of the global economy. The Public Relations Market Report 2021 by the highly-rated The Business Research Company  (TBRC),  states that the global PR market is poised to reach $ 97.13 billion in 2021 compared with $ 88.13 billion in 2020. The market […]

The Public Relations profession and industry in India, like many other industry verticals in the communication sector have been registering double-digit growth in the past many years. The projections available in the public domain indicates that the Indian PR industry is expected to register a Compounded Annual Growth Rate (CAGR) of 12 percent in the […]

The Global PR Industry is one among the few that witnessed an upward trend in terms of growth in this pandemic period.  As per PRovoke Media’s 2020 annual ranking of the top 250 PR agencies across the world, the “Global 250”, as they call it, the PR firms they researched reported a net growth of […]